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Not only did BMW produce a commercial already for the iX but also addressed some criticism:

The BMW iX is the symbol for a new era of mobility at BMW. Conceived for fully-electric driving pleasure from the outset, it completely redefines the successful concept of the BMW Sports Activity Vehicle (SAV). Want to know more? Click here:

Experience the future of mobility with the BMW iX. It is the first BMW based on the BMW Group’s new, modular and scalable components for the future. Propulsion comes courtesy of the fifth generation of BMW eDrive technology. The drivetrain, which was developed by BMW Group, generates, according to the latest calculations, more than 370 kW/500 hp and allows a range of over 600 kilometres in the WLTP cycle. This is the equivalent of more than 300 miles according to EPA test cycle FTP-75. (All specifications regarding mileages, energy consumption and range are predictions, based on the current development status of the vehicle.) The new charging technology on the BMW iX allows DC rapid charging with an output of up to 200 kW. This allows the battery to be charged from 10 to 80 percent of its total capacity in under 40 minutes. The energy and range of the BMW iX also benefit from innovative solutions in the areas of lightweight design and aerodynamics. For example, the drag coefficient (Cd) of the BMW iX is just 0.25 – proof of its outstanding aerodynamics.

The clear and minimalist design of its exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. The exterior design of the BMW iX is based on the power and the characteristic strengths of a BMW SAV, combining them with a reduced, future-oriented design vocabulary and a holistic, sustainable vehicle concept. The Shy Tech principle can be seen in the BMW grille and bonnet. The radar sensors required for intelligent driver assistance systems are hidden behind the grille, while the BMW eDrive technology for sustainable mobility is concealed beneath the bonnet.

Generous space, a top-class selection of materials, newly-developed seats and an extraordinarily large panoramic glass roof make for a luxurious lounge atmosphere in all five seats inside the BMW iX. The completely new architecture in the interior of the BMW iX allows a clear and uncomplicated functionality, which is totally geared to the needs and emotions of the driver and his passengers. Sheer driving pleasure is in the genes of the BMW iX. The major focus of the interior is on the driver. The car benefits from its spacious, relaxing ambience and from new, fully-digital displays and smart controls. Many elements are seen for the first time in a BMW, like the hexagonal steering wheel and the BMW Curved display, which is mounted on an invisible support, creating the illusion that it is freestanding in the cockpit. The BMW Curved Display forms part of the next-generation BMW Operating System and clearly advertises the futuristic form of driving pleasure on offer.

Energy consumption in kWh/100 km (combined): 21.0. CO2 emissions in g/km (combined): 0.
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