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Following its North American debut on June 1st, pre-orders for the BMW iX will open at 3:01 p.m. PST / 6:01 p.m. EST.

MSRP is expected to be in the mid $80,000 range


The BMW iX.

The fully electric BMW iX Sports Activity Vehicle serves as the company’s technology flagship, bringing together the latest developments in the fields of electrification, connectivity, design, and services. The BMW iX will feature a range of 300 miles* and two high-efficiency electric motors, providing around 500 horsepower. It will accelerate from 0 to 62 mph in under 5.0 seconds. MSRP is expected to be in the mid $80,000 range and will be announced, along with full specifications, on June 1.

The BMW iX will arrive in the U.S. market in early 2022, with pre-orders beginning on June 1, 2021 at 3:01 p.m. PST / 6:01 p.m. EST.

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I just go this email update from BMW on pre-ordering the iX.

"You’re one of the first to receive our exclusive invitation to the pre‑order of the BMW iX on June 1st, at 6:01pm ET/3:01pm PT. Save the date to become one of the earliest owners of the BMW iX and experience journeys under the stars like you never have before. Embedded with thousands of liquid crystals, the iX exclusive standard Panoramic Sky Lounge glass roof provides a unique, eclipse like shading effect at the touch of a button. Enjoy an atmospheric ambience like no other in the BMW iX"
 

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Yes, please let us know the outcome.

This is a novel retail process for the most part (although it has been tested with a couple of previous models).
Hi! Yes, I was ultimately able to get through. One of the three dealers I reached out to in advance sent me a direct link to use. It took 7 tries where I went all the way through the process of ordering only to see the first page again, with no confirmation. I kept going, putting my deposit down 7x, until I finally got my confirmation! So order is in. Now sit and wait patiently 😂.
 

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Hi! Yes, I was ultimately able to get through on June 1. One of the three dealers I reached out to in advance sent me a direct link to use. It took 7 tries where I went all the way through the process of ordering only to see the first page again, with no confirmation. I kept going, putting my deposit down 7x, until I finally got my confirmation! So order is in. Now sit and wait patiently 😂.
 

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Congratulations!

If anyone is looking for a reliable/trustworthy dealer to be your guide, I know somebody.. :p
 

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Are they willing to budge on price?
Buying a BMW iX under MSRP by a reasonable amount is what I'm after and sure many others too.
Great point. Let's say you were in a retail industry and happened to be selling the latest and greatest new product offering in at least a generation. Let's say the products that you are selling range in price from $60,000.00 - USD $80,000.00.

In your opinion, what is exact would constitute a "reasonable" margin of profit?

:dunno:
 

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Great point. Let's say you were in a retail industry and happened to be selling the latest and greatest new product offering in at least a generation. Let's say the products that you are selling range in price from $60,000.00 - USD $80,000.00.

In your opinion, what is exact would constitute a "reasonable" margin of profit?

:dunno:
Presuming the iX is not on allocation to Dealers I would think a 2-3% discount off MSRP would be reasonable. I realize the price initially will be MSRP.
 

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Do you happen to know off hand if Tesla discounts their cars at all? Here in Santa Barbara, CA I know that they don't. And when Model 3 was first made available buyers waited in lines for hours to simply place a deposit for a reservation.

Here's something you might not know. There is only 6.5% margin in any new BMW model (i.e., the delta between MSRP and FWP/Factory Wholesale "invoice")?

...Just curious what someone outside of the retail organization is aware?

In my professional opinion, asking a dealer to forfeit in effect up to 50% of the potential profit on a hot new model a full year prior to actual vehicle launch sounds like a stretch to me. Especially given all of the pandemic-caused microchip shortages - components that EVs rely so heavily upon.

VW dealers have been retailing their new ID4 all day long for "suggested retail" ever since launch months ago, and they continue to do so.

Everyone seems to applaud Elon Musk for being an innovator ("game changer"). He may very well have forever altered the way in which new vehicles are sold (at least EVs). The new EV paradigm.

This all is purely speculative, will be interesting to see how it all plays out.

I suspect that a year or two from now if/when supply catches up with demand we will see some discounting. Until then a token discount for loyal repeat buyers will be the exception and not the rule.
 

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Do you happen to know off hand if Tesla discounts their cars at all?
There is a difference between BMW which has discounted for years and TESLA. If any BMW Dealer decided tomorrow to only sell Cars at MSRP they would go out of business. Otherwise they would already be doing that. I don’t think you are currently selling too many of your cars at full price. I realize the iX is a new item and obviously BMW wants to sell them at full MSRP. I also realize that the number of iX50 cars sold will be relatively small. So why not sell them at full price. BMW has built it’s pricing structure to create a MSRP price and then give the customer a discount of some percent off of that price. BMW is now trying to create a new Electric Car pricing structure and as long as they can sell every car they make (like Tesla) there will be no discount. So far it has not worked for Audi. But it has certainly worked for Tesla.
 

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There is a difference between BMW which has discounted for years and TESLA. If any BMW Dealer decided tomorrow to only sell Cars at MSRP they would go out of business. Otherwise they would already be doing that. I don’t think you are currently selling too many of your cars at full price. I realize the iX is a new item and obviously BMW wants to sell them at full MSRP. I also realize that the number of iX50 cars sold will be relatively small. So why not sell them at full price. BMW has built it’s pricing structure to create a MSRP price and then give the customer a discount of some percent off of that price. BMW is now trying to create a new Electric Car pricing structure and as long as they can sell every car they make (like Tesla) there will be no discount. So far it has not worked for Audi. But it has certainly worked for Tesla.
Actually, due to the current vehicle shortages (see: Car prices are soaring, and they're not going to stop) many of the hottest new BMW models and in particular electrified variants such as PHEV X5 xDr45e, dealer are now retailing them for MSRP.

To think that yet-to-be-launched cutting-edge/revolutionary models are worthy of a 30-50% gross profit concession, well, that is not at all reasonable in my opinion.

I encourage you to try though, it costs nothing to ask for a discount. You are just doing what you've been trained to do.

👍
 
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