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Reports are suggesting that the XM will be officially unveiled on September 27th.

BMW XM Debut Allegedly Happening On September 27
BMW M has introduced the XM as the ideological follow-up to the M1, and it looks like the debut is happening this month.

The BMW XM is entering production toward the end of the year, so we know that the stand-alone M performance SUV will debut sooner rather than later. Apparently, the launch is happening this month.
According to a report by the BMWBlog, unnamed sources revealed that the BMW XM's debut is happening on September 27, 2022, which is a few weeks away at the time of this writing. Details of the launch have yet to surface, but we'll surely get a whiff in the weeks to come. A teaser of the BMW XM is already out on the company's consumer website.