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My iX just left Newark, NJ and is finally en route to my dealer (hallelujah!). I was asking the dealership manager what the lead time was on a new iX, and he said he had no idea when he was getting any more allocation and that mine is in fact the first they're taking delivery of. They're a pretty big dealer, I believe, so my impression is that the iX is going to be very, very scarce for a long time. I live in nyc, and i have not seen a single iX in nyc or long island other than my dealer's demo. We got our Tesla Model X in July 2016, so very early, and got comments and thumbs ups non-stop, so I am highly curious how reactions to the iX will compare. Which answers the original question of this thread: without the grille, the iX would be in danger of looking like a half dozen other cars on the road; with it, everyone knows it's an iX. (it's bigger on the inside)
Two Qs:
1) Why is it so important that "everyone knows" it's an iX?
2) Wouldn't it have been better if BMW had chosen a pleasing way to identify the car, rather than shocking way?
 

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I really like the way it looks, but with EVs you can go way out there with design so I want to see the whole fender be the grill (maybe below the headlights or incorporating?). Just stretch it out, end to end. I am clearly no designer but I just want to see it; maybe it works, maybe it definitely wouldn’t.
 
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