All of us have witnessed a hostile take-over of the premium luxury car segment here in the USA by Tesla,
What excites me most is that these new offerings will not only compete, but should actually restore the World Order..

Nothing can keep BMW down, not two World Wars, a takover attempt by Mercedes-Benz, competition from Tesla, or a global pandemic.
Many people I know who defected from BMW to Tesla are now coming back, acknowledging that brand's failures (namely build quality/service infrastructure), what the new BMW i-Cars are sure to deliver is not only the complete electric experience but also Bavarian DNA. Remember VW's "Fahrvergnügen"? I am speaking of road feel/handing, non-power-based performance measures.. I am talking about the driving dynamics associated with TUDM.
Interestingly, since the order call opened I have personally received 5 orders for i4 and not yet one for iX. I am sort of perplexed by this, the national numbers seem to reflect a more normal split.
I don't expect to see the BYO Configurator to go live for a while. however, I should have actual ordering guides in a few weeks.